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Essentials of Global Marketing

De (autor): Svend Hollensen

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Essentials of Global Marketing - Svend Hollensen

Essentials of Global Marketing

De (autor): Svend Hollensen

review Goodreads
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
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520.45Lei

650.56 Lei

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
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