Routledge Handbook of Strategic Communication
Routledge Handbook of Strategic Communication
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
* conceptual foundations,
* institutional and organizational dimensions,
* implementing strategic communication, and
* domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
PRP: 416.98 Lei
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Descrierea produsului
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
* conceptual foundations,
* institutional and organizational dimensions,
* implementing strategic communication, and
* domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
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